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Finance and Marketing

Realising The Potential Of The Market

With increasing demands in the market, we are continuously coming across new products which are meant to cater to the needs of the growing clans of the consumers. We are living in such an era where the people are following each other like blind sheep without giving much thought on the impacts and consequences we are bound to receive at the end of the day.

Growing demands is perhaps the only reason

We see a lot of companies opening up and closing down every day. People seem less concerned about the outcome of their uncontrolled thoughts and desires. The increase in the demands and the fluctuating needs of the consumers and the buyers have provoked the market to brim with more and more companies and brands in order to gratify this everlasting demands of the people dwelling in the society.

Understanding the potential of the market

The intellects are expecting to see even a greater hike in the demand and supply which may instigate more brands to rise in future. We not only serve the existing population through our crafts but also keep the needs of the posterity at the top of our minds.

The best part of this increase in the number of new brands is the growing competition among the suppliers within the market which ultimately results in the deterioration of the prices of the products. We get the best product at a reasonable and affordable price due to the increase in the competition among the suppliers.

Everybody is trying to have a face

Many companies like Patanjali and the likes can also be seen dabbling in other niches in terms of making products. Recently Patanjali came up with Patanjali jeans to allure the customers with the lesser price tags and promise to provide with the best quality of jeans. Patanjali jeans is a product manufactured under the brand name of Patanjali paridhan. Making jeans and the western style products were never the priorities of the company, they were more into making daily use items.

Hilarious concepts that made the rise possible

The jeans can be seen as a medium to inculcate the love for the indigenous goods in the people of the country. The owner could be seen calling names to the jeans in few of the videos available on the youtube which indeed is hilarious. The critics could not help making fun out of it and made it a troll for an extended span of time after the product was launched.

A brand is a brand

There are lots of companies and brands being launched almost every day as they are completely aware of the future potential of the markets. Their launching new products somehow fetch relief in the eyes of the consumers but the clouds of the elite buyers will hover above the classic brand only.

It is more important to make a name than making products. The moment you transit from mere a name to a brand, you are sure to get the attention of the consumers no matter how fat your price tags are.

Digital Marketing, Finance and Marketing

How I built my online business from scratch

One of the most fulfilling things in life is to know that you have created something valuable. I became aware of this feeling only last week when I took some time off to look back at my journey so far as an online entrepreneur. And the moment I realized the value of my work, I realized that I have done so much to reach where I am now.

I have worked on my skills. I have spent countless hours working on projects and I have learned from my failures again and again. While I was having this thought, there was one more thought that crossed my mind. I had the thought of sharing my entrepreneurial journey with my readers.

So, in this post, you are going to go through my journey as an online entrepreneur and see that things that I did to reach where I am now.

My entrepreneurial journey started back in 2011 when I was still in my high school. I was one of those kids who didn’t like spending time loitering on the campus without any purpose. I used my spare time sitting in the library going through books about self-improvement and entrepreneurship. I had read almost all the books in the library that covered these topics. I was also spending a lot of time on the internet learning new skills.

There was so much to learn that I used to spend six hours every day on the internet reading the latest business tips and watching videos about building online businesses.

I spend around six months doing just that before I realized that I wasn’t doing anything practical. That was when I got into action and started my journey of entrepreneurship. I started with basic things like building a webpage, creating social media campaigns and running test ads on Google. I started with a shoestring budget and went on from there.

My first successful business model was a blog about high school gamers. Before the time I started my online entrepreneurial journey, I was into video games like most of my friends. The idea about starting a gamer blog came from there. Soon I went on to start a YouTube channel about gaming. However, it took me some time to realize that I was not very good at what I was doing.

That was when I started exploring other options for online business. I came to know about Android app development and did some research on it. Eventually, I found out that this was something that I could do for a living. I started learning the skills for becoming an Android developer. It took me about a year to learn the skills and work on trials before I could launch my first Android app. This time I was sure about making some money. I wasn’t wrong to think so. The app was a hit on the Play Store and I started making some decent money.

Soon, I figured out that being an online entrepreneur is not a one-man job. That was when I decided to build a team. I started with two of my juniors from high school and today after eight years of the journey, I work with a team of 13 members.

After having hired five people into the team, I decided to get some funding. I was not very confident about VC funding. I thought of a different strategy. I applied for loans from instant loan companies. Here is a website that helps you compare these company portfolios. I got my loan approval soon and started putting more money into the business. That loan had really helped me grow my business.

I started an affiliate marketing blog. It was doing well. Then I started a dropping business. That was a hit too. I invested the profit from those businesses into my e-commerce store. That was how I grew my business online.

Today, I have a wide network of online income sources ranging from mobile apps, online stores to social media services. The journey has been a long one and I have learned a lot from mistakes. That was how I started my business from scratch and scaled it to where it is now.

Did you find something relevant from this post? Let me know your thoughts in the comment section below.