Browse Category by Digital Marketing
Digital Marketing

Do You Really Need Sticky Content?

Content is the base of any website without sticky content customers won’t come to your website. You need a content for your website that looks attractive, informative and concise to increase your user base, if you fail in delivering information to your user or buyer why would he come to you if he is not getting the relevant information from your web platform. Content is the king and web content needs to be totally sticky as the quality of your content will decide whether the user will come back for more information not. Let’s understand better what real content is.

Content is a needed element of contacts between the company and the consumer. The individuals we are interested in discovering, consuming and acting on brand data through content. Content generally involves brand interactions for customers and is often the experience itself. Content is meant to assist generate and maintain a client. “On a strategic level, content must imply more than a blog post, visual, status update or tweet. Content marketing is very popular presently and it is because the amount of digital media has increased over time and it is expanding with time and for more web places we need more content marketing strategies to connect with our potential user or buyer.

Content marketing is a strategic advertising strategy centered on generating and distributing useful, meaningful and coherent material to attract and maintain a clearly defined public and eventually to drive efficient client engagement.

From all the above definitions and explanation it might clear your mind on how useful, content is for your business model. Engaging content will drive more users to your profile of the website and creates more user engagement. If you are investing time in content writing you need some basic things in mind to increase your user base.

  • Make sure that your material is 100% important to your clients, deliver the relevant information according to your clients.
  • Determine the types of issues that assist your clients in fixing those issues this will build more trust.
  • Find out what your clients prefer internet locations.

How Can You Target Such Audience?

  • Firstly you need a niche that has not a very high competition and a very low amount of information available on the web. Usually, this type of content creates more user retention.
  • You need to find some very fine keywords for your connect and make your content around that.
  • Make sure your content is really informative and serving the purpose for the user coming to your website.
  • A proper SEO of your targeted keywords to reach out to more people and deliver your content to them.
  • You can even Buy Quality PBNs to rank up quickly as the PBNs with high authority can help you to increase your domain authority and creates some quality backlinks.
  • Share it on social media to drive more traffic from there and if your content is really engaging you will see many returning users on your website every time you post something.

If you are just entering into this industry make sure you put a direct focus on your content first, make sure you take a look at your competition and try to create something new and more informative than the information that is already present on the web. Engaging Content will definitely help you in reaching more people and sharing of your posts or blogs.

Digital Marketing, Finance and Marketing

How I built my online business from scratch

One of the most fulfilling things in life is to know that you have created something valuable. I became aware of this feeling only last week when I took some time off to look back at my journey so far as an online entrepreneur. And the moment I realized the value of my work, I realized that I have done so much to reach where I am now.

I have worked on my skills. I have spent countless hours working on projects and I have learned from my failures again and again. While I was having this thought, there was one more thought that crossed my mind. I had the thought of sharing my entrepreneurial journey with my readers.

So, in this post, you are going to go through my journey as an online entrepreneur and see that things that I did to reach where I am now.

My entrepreneurial journey started back in 2011 when I was still in my high school. I was one of those kids who didn’t like spending time loitering on the campus without any purpose. I used my spare time sitting in the library going through books about self-improvement and entrepreneurship. I had read almost all the books in the library that covered these topics. I was also spending a lot of time on the internet learning new skills.

There was so much to learn that I used to spend six hours every day on the internet reading the latest business tips and watching videos about building online businesses.

I spend around six months doing just that before I realized that I wasn’t doing anything practical. That was when I got into action and started my journey of entrepreneurship. I started with basic things like building a webpage, creating social media campaigns and running test ads on Google. I started with a shoestring budget and went on from there.

My first successful business model was a blog about high school gamers. Before the time I started my online entrepreneurial journey, I was into video games like most of my friends. The idea about starting a gamer blog came from there. Soon I went on to start a YouTube channel about gaming. However, it took me some time to realize that I was not very good at what I was doing.

That was when I started exploring other options for online business. I came to know about Android app development and did some research on it. Eventually, I found out that this was something that I could do for a living. I started learning the skills for becoming an Android developer. It took me about a year to learn the skills and work on trials before I could launch my first Android app. This time I was sure about making some money. I wasn’t wrong to think so. The app was a hit on the Play Store and I started making some decent money.

Soon, I figured out that being an online entrepreneur is not a one-man job. That was when I decided to build a team. I started with two of my juniors from high school and today after eight years of the journey, I work with a team of 13 members.

After having hired five people into the team, I decided to get some funding. I was not very confident about VC funding. I thought of a different strategy. I applied for loans from instant loan companies. Here is a website that helps you compare these company portfolios. I got my loan approval soon and started putting more money into the business. That loan had really helped me grow my business.

I started an affiliate marketing blog. It was doing well. Then I started a dropping business. That was a hit too. I invested the profit from those businesses into my e-commerce store. That was how I grew my business online.

Today, I have a wide network of online income sources ranging from mobile apps, online stores to social media services. The journey has been a long one and I have learned a lot from mistakes. That was how I started my business from scratch and scaled it to where it is now.

Did you find something relevant from this post? Let me know your thoughts in the comment section below.

Digital Marketing

Best tools for Digital Marketing in 2019

Digital Marketing has become a highly competitive space in the last few years. With the growth of internet users and online activity, the digital marketing industry has seen exponential growth. While there are certain skills that are essential to become a good digital marketer, you can always use some tools that make your work as a digital marketer easier and faster.

Listed below are some of the best digital marketing tools that you can use to make the most out of your digital marketing efforts in 2019.

1. Infogram

If your work involves creating infographics, this is a free tool that can come to your use. You can create high-quality designs, charts and graphs with this tool. There is a free version as well as a paid version of this tool. The free version comes with limited access. However, you can use it for small projects.

2. Canva

Canva is a simple tool that lets you create and edit images for online platforms instantly. You can use the tool for social media publications, blogs or any other form of digital content. There are both free versions and paid versions of this tool. The free version comes with limited access. However, it is more than enough when you are working on small projects.

3. Hemingway App

Good text content is an important element of digital marketing. Nobody likes to read content that doesn’t intrigue their interest. Hemingway App helps you monitor and improve the quality of your texts.

4. Audacity

This is an amazing tool used by many marketers for editing audio files. You can use it for creating podcasts or simply use it to edit audio files for presentations.

5. My Voice To Text

This is a free audio to text converter. It allows marketers to generate more engagement on their audio files or podcasts by letting them create transcriptions for their audio. This audio to text converter can help in creating transcripted texts that can be used to create blogs, infographics, etc.

6. Blog Topic Generator

There may be times when you run short of blog ideas. This is when you can use this tool to get unique ideas for your blog posts. Just type the keywords, hit enter and get interesting content ideas.

7. Pexels

This website is your go-to place for free stock photos. There are tons of free photos to choose from for your blogs, banners or social media posts.

8. Giphy

This online tool is the simplest way to create GIFs for your digital marketing needs. You can use the drag and drop features of this tool to create interesting and engaging GIFs.

That was the list of the best tools for Digital Marketing in 2019.

Hope you found this post useful and informative. If you have any queries or suggestions related to this post, feel free to leave a comment below. Also, let us know if you are interested in learning more about Digital Marketing tools. We would be glad to share more insights with you.

To show your support, share this post with your friends on social media and elsewhere. Thank you very much for reading!